• Manufacturing
  • Pet Health Nutrition

Inside Royal Canin's Vet Channel Expansion, 400 New Partners and Counting

Custom research and outbound engagement that turned an open question about where to grow next into 400 new vet channel partnerships.

New vet channel partners identified and engaged

0

Market segments uncovered through custom insights

0 New

Repeatable process built for ongoing channel growth

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The client

Royal Canin is a global leader in health focused pet nutrition, working closely with veterinary professionals as a core part of its go to market model. Growing the vet channel meant finding and engaging the right practices, not just adding volume to an existing list.

The Approach

Revenue Unleashed built a research and engagement process specifically for Royal Canin’s vet channel goals.

  • Ran custom research to map where new vet channel opportunity existed, based on Royal Canin’s specific criteria
  • Built a target list of vet practices and professionals matching those criteria
  • Ran structured outbound engagement to introduce Royal Canin to new partners and open the door for the internal team
  • Fed insights back to Royal Canin throughout, so the process informed strategy, not just contact volume

The Challenge

Royal Canin needed a clearer picture of where its vet channel could expand, and a structured way to reach new partners once those markets were identified. Without dedicated research and outbound capacity, that kind of expansion work competed for time against day to day account management.

  • No dedicated process for identifying untapped markets within the vet channel
  • Existing partner development relied on the internal team’s available time and networks
  • No structured outbound engagement to reach and activate new vet practices at scale
"Persuade had the ability to help us generate key insights in developing and expanding our vet channel by building custom insights to our needs. They helped us identify and engage with 400 new partners."
Riaan V, Director, Royal Canin

The Results

  • 400 new vet channel partners identified and engaged
  • New market segments uncovered that had not previously been part of Royal Canin’s expansion plan
  • A repeatable research and engagement process left in place for ongoing vet channel growth

Want results like this for your business

Revenue Unleashed builds custom research and outbound engagement programmes for brands looking to open new channels and markets.
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