• Industrial
  • Perimeter Security Manufacturing

Building a Predictable Pipeline Engine for BetaFence

An account based outbound programme that turned a scattered target list into a repeatable flow of sales qualified opportunities.

Pipeline value growth in 5 months

0 %

Sales qualified leads per month

0

Target accounts under active ABM coverage

0

The client

BetaFence is a perimeter security manufacturer serving industrial, commercial, and critical infrastructure clients across South Africa. The business had a strong product and installed base, but new business growth depended on relationships the sales team already had, with no structured way to reach new accounts at scale.

The Approach

Revenue Unleashed built an account based programme around BetaFence’s actual buying committee, rather than a broad contact list.

  • Defined a target account list based on facility size, sector, and existing perimeter infrastructure spend
  • Built multi threaded outbound sequences reaching facilities managers, security procurement leads, and operations directors within each account
  • Rebuilt revenue operations reporting so pipeline value and stage were tracked against a single source of truth
  • Layered visitor intelligence reporting on top of outbound to surface accounts already showing buying intent

The Challenge

Before working with Revenue Unleashed, BetaFence’s outbound effort was reactive and dependent on inbound enquiries and existing relationships. There was no structured way to identify which accounts were worth pursuing, and revenue operations lacked a single view of pipeline health.

  • No defined ideal customer profile to guide outbound targeting
  • Sales team spending time on conversations that were not a strong fit
  • No consistent visibility on pipeline value or conversion by account
"Revenue Unleashed gave us a structured, account based approach to pipeline generation. We now have visibility on qualified opportunities we simply did not have before."
Sales Director, BetaFenceWant results like this for your business

The Results

  • 180 percent increase in qualified pipeline value within 5 months
  • 9 to 12 sales qualified leads generated per month through targeted ABM
  • Revenue operations rebuilt around a single source of truth for pipeline tracking
  • Sales team conversations shifted from unqualified enquiries to accounts matching the defined ideal customer profile

Want results like this for your business?

Revenue Unleashed builds account based pipeline engines for manufacturers and industrial suppliers.
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